Book Description :

FOREWORD: K.V. Kamath (MD & CEO ICICI Bank)

Though management as a practice is very old, as a subject is has evolved in a big way only in the last fifty years. Today there are a number of management gurus who have extensively studied this subject and evolved a number of theories relating to it. However, we do not find many ancient books which have codified thoughts pertaining to management. The Thirukural is an expection, despite being two thousand year old.

Considered the Tamil Veda, the Thirukural is a treatise on the Art of Living. Its eternal and universal appeal lies in its secular character, clarity of thought, depth of understanding and penetrating insights into fundamentals of human thought and behaviour.

In this book the author gives examples from his varied global experiences and explains how he has drawn inspiration from the Thirukural to deal with everyday business situations. In what is a fascinating analysis, the author also shows how the thoughts of contemporary management gurus compare with the timeless wisdom contained in the Thirukural.

The book is an indispensable guide for managers, corporate executives, entrepreneurs, students of management and those who aspire to be leaders.

ABOUT THE AUTHOR:
V. Srinivasan is the managing director and chief executive officer of 3i Infotech Ltd, a global technology company with about 2500 employees. He is responsible for the company’s spectacular expansion from its inception to the current levels.

A graduate in mathematics from Madras University, Srinivasan joined the ICICI group, the second largest banking group in India, in 1980. He has had varied exposure in areas such as client relationship, project finance, rehabilitation, systems and procedures, and accounts. His expertise in operations, combined with a thorough academic background in finance and a flair for systems, has allowed him to re-engineer several of ICICI group's processes to make them among the most modern and enviable in the industry